The content analytics dashboard is your one stop shop for engagement insights. This guide explores the major parts of the dash and where you're getting your numbers from.
Using the content analytics dashboard
The Content Analytics Dashboard explores how well content in a channel's reaching your members. You can see much has been created, how many interactions content is getting, top views, top categories, and usage statistics based on time.
| Note: All data, insights, and reports populate based on the time zone where the property is located. |
To view the report you need, first choose from the list of Channels using the Property filter. You can refine further by date range, content type, category, whether to include unpublished content or not, and admins vs. non admin users. Select the Update button (circle arrow) to run the report.
Once you run the report, you'll see the total number of live posts in the channel and the number of times people have scrolled past it (Impression), clicked on it (View), or interacted with it (Interaction).
You'll also see the numbers of notifications, emails, push notifications, and text messages (SMS) sent within the date specified by your filters.
The click through rate is the number of people who click on the info card to view the full contents (turning an impression into a view). The conversion rate is the number of people who submit information on an interactive content item (turning a view into an interaction). This only applies to interactive content.
Some types of content will always be more popular than other types—like promotional events rather than policy pages. It's good to set your goals contextually.
Your Most Engaging Content
This section of the dashboard lists the most popular content items, based on the number of impressions, views, and interactions.
Content by category
When you make content, the Info step lets you choose the category and reporting group.
This report shows the number of content items of each category, as well as the categories that generate the most engagement from members.
First, we can see in the Content by Category chart that Event, News, and Wellness content categories make up the majority of posted content.
Next to it you can view the Engagement by Category chart, displaying each category side by side with unique views, total views, unique interactions, and total interactions. Here we can see that Events, Wellness, and Perks get the most engagement.
Content by tag
When you make new content, there's also the option to add tags. Tags further refine a content category or give you options when a category isn't specific enough.
The Content by Tag chart shows the percentage of content based on how they are tagged. In this example, No Tags, Event, and News are the most popular tags for impressions.
Next to it you can view the Engagement by Tag chart, displaying each category side by side with unique views, total views, unique interactions, and total interactions. Here we can see that Events, Wellness, and No Tags get the most engagement.
Engagement over time
Further down the Content Analytics dashboard, you can dig into how users engage with your content over time.
First, the Engagement by Day of Week chart displays total views, unique views, total interactions, and unique interactions side by side by day of the week, starting with Monday. Here we can see that engagement is strongest at the start of the week and then decreases throughout.
Below that is the Engagement by Hour of Day chart, which groups total views, unique views, total interactions, and unique interactions by hour of the day. Here we can see that there is an early spike in views around 9:00AM and 11:00AM and continuing views on up until midnight.