Company Analytics is a great report for understanding how a specific companies are engaging with your content and reservable amenities in Activate. There’s a lot of information to digest here—which means a lot of valuable analysis—so in this guide, we’ll break down each section and explain what you’re seeing.
| Note: All data, insights, and reports populate based on the time zone where the property is located. |
Using the Company Analytics Dashboard
At the top, you’ll see all of your available filters. Use these to target the right slices of data—you can always reset your dashboard at the top of the page. You can also use the buttons to jump to a specific section of the dashboard.
Platform engagement
The first section is all about unearthing who’s been interacting with your platform—and to what extent. First, let’s get a few definitions straight:
- Engagement’s defined by the number of active members divided by the number of subscribed members.
- An active member is someone who’s logged in during the defined time period.
- A subscribed member includes anyone who’s logged in during the last 24 months.
Knowing these definitions helps you get a clear picture of the metrics you’re seeing. Let’s take a look at each chart and point out any notes you might need to draw accurate analysis from the dashboard.
Along the left you'll see tiles with some key metrics about your organization.
- Engagement: The number of active members divided by the number of subscribed members.
- Active member: A user who’s logged in during the defined time period.
- Subscribed member includes anyone who’s logged in during the last 24 months.
Along the right, you'll see those metrics broken out by Tenant Company, along with a count of converted invites and outstanding invites.
New Members
In the next section of the Platform Engagement dashboard, you will see information about new members to your app. The first graph shows new members by tenant company.
The second graph displays the total number of new members over time.
Member Activity
Next, you will see data focused on your member activity in the app. The first chart, Member Activity by Tenant, displays your subscribed and active members by tenant company.
The second chart displays Member Activity over time, which illustrates the count of daily active members, monthly active members, weekly active members, and total subscribed members.
Engagement
Lastly in the Platform Engagement section, you will see more information about overall engagement. The first chart displays Engagement by tenant.
The second chart displays Engagement by week over the selected time period.
Content engagement
The second section helps you understand the success of your actual content—when users are engaging, what content types are most popular, and which pieces of content are seeing the most interaction.
Along the top you'll see key metrics about your company content engagement.
Unique views: A view is whenever someone clicks some content. You can compare unique views to total views here.
Unique interactions: An interaction is anytime someone submits a response to some content. You can compare unique to total interactions here.
Click through rate: This is calculated as unique views divided by unique impressions. If someone saw some content, then clicked it, it gets counted here.
Conversion rate: This one is unique interactions divided by unique views. Basically, it’s the number of people that saw content, clicked on it, then responded to it.
Content Engagement
The first section covers engagement with your content, starting with Content Engagement over time. Here you can see unique views, total views, unique interactions, and total interactions over the specified time range.
The second chart displays your Content engagement by week day, displaying your total views, unique views, unique interactions, and total interactions throughout the week, starting on Mondays.
Content engagement by tenant
The next section drills down into how different tenants engage with your content. The first chart, Views by Tenant, displays unique and total views by tenant company.
The second chart displays unique and total Interactions by Tenant.
Lastly, you can view your Top Content by Engagement, which is a table that displays each piece of content, its Category, Company, unique views, total views, unique interactions, total interactions, click through rate, and conversion rate.
Reservations
This last section in the Company Analytics Dashboard is all about reservations. Along the top is a tile displaying your total count of reservations in your specified time range.
Below that, you can view Reservations by Tenant.
On the right, you can view Reservations by Day of Week and Hour of Day.
Moving down, you can view your total Reservations over time,
And next to that is your Top Reservables.
Lastly, you can view a table of your Reservables by Tenant, which displays your reservable content, the Tenant company, reservable category, and total count of reservations.